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Do you run the away when you hear words like
Web Design
or
HTML?
You don't need to have technical knowledge
to create websites. This eBook is your easy
solution to creating your own web presence.
From: Ted Turner
Dear Internet
Marketer,
If you don't know how to create a professional and easy-to-use website, then
this will be the most important letter you read right now.
Start building your web presence—and
stop losing potential sales—because it's not as hard as you may think.
Fact:
People will judge you by your website design.
But don't let the fear of not knowing where to start or not knowing any type of computer programming stop you,
because it's easier than you think.
You will lose or gain sales depending on
your approach to how your website looks and how usable it is.
There are a lot of ugly websites across the Internet, and
that affects their sales dramatically. What is amazing though is
that many times the owners of such websites don't even realize what
effect their website is having on visitors.
And some
Internet business owners take a blank white webpage and fill it up with buy-now links or banner ads, and they expect to to be
successful even though their website screams out to every visitor that
nobody there cares about them.
But it doesn't need to be that way.
Those webmasters often don't sell anything, get frustrated, and then just give up. Sound familiar? Or maybe sound like someone
you know?
Why is Web Design and Ease-of-Use Important to your Visitors?
Trust! Your
presentation must gain each visitor's trust quickly. So if you have a
poorly designed website, your business will go to your competitors? Without
gaining trust, you won't get any sales.
People
always judge the cover more than the book (at least initially) since it's
what they see first.
You
see...no matter what people say about how you shouldn't judge a book
by it's cover; by human nature, people will judge especially if they
have to pull their wallets out. If your website does not have two
things—a distinct design and ease-of-use, then you're sending a message to every
visitor that you are not a professional... so they might as well
avoid you.
Imagine...you
are driving down the street looking for gas stations. There are two
gas stations next to each other. One of them is clean, a few cents
more expensive, nice looking, while the other one is dirty and no one
is going there.
Which one will you go to? If you love your car
enough, you will likely go to the clean one because you presume that
you are getting good gas.
OK,
by now you get the point. Your impression on the looks of the
business will reflect greatly on the products themselves.
Professional
does not mean lots and lots of graphics, it just means it requires a
good look and most importantly your visitors can find
what they want fast without having to jump through unnecessary
hoops.
It's
likely you already knew that, but you've either been avoiding web
design because it sounds too hard or you just don't know where to start. But
don't worry, just read on...
The
solution...?
Introducing
Web Design for Internet Business Owners
Secret: Web sites that are
designed to have a professional look and at the same time, are user
friendly, can maximize the number of potential visitors to convert
into customers or leads. You will increase your sales.
Now
you can't predict exactly how the end user will view your web pages
so your site needs to be compatible with a diverse variety of
browsers, etc.
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Table of Contents
Introduction
Part
1: Setting Website Goals
The
Website as Today's New Necessity
Not
Just Any Website Will Do
Giving
A Website An Audience-Oriented Focus and Direction
Part
2: Key Factors In Site Development
The
Work Factor
The
Cost Factor
Part
3: Web Design Guidelines
Planning
Guidelines
Web
Design Tips
Part
4: Website Maintenance
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